FREE BOOK FOR INSURANCE AGENTS
Stop Chasing Leads.
Start Building a Playground.
Discover the “Attract. Keep. Multiply.” Framework That Helps Insurance Agents Build a Business That Grows Even When You're Not Pushing It.
If you're working hard but still wondering where the next client is coming from... if you feel like one bad week from your lead vendor could shake everything... if your best clients are probably referring you to people, but it's happening by accident... This book was written for you.
The Insurance Playground gives you a complete framework for building a business with multiple ways for clients to find you, real systems to keep them once they do, and intentional strategies to turn happy clients into your best source of new business.
It's not a funnel. It's not a tactic. It's a business model — and it's yours free today. Just tell me where to send it.
Trusted by 12,000+ Insurance Agents Nationwide
Here's What's Inside The Insurance Playground:
Why most agents are stuck on a treadmill — and the one mindset shift that gets you off it
The "Lead Trap" — why chasing new leads all day is costing you your most profitable revenue
How to build multiple entry points so your growth never depends on a single lead source
The exact retention systems that keep clients from quietly drifting away
Six referral strategies with step-by-step execution — not vague advice, real methods
How to automate the parts of your business that don't need you — so you can focus on the parts that do
A real-life example of an agent who built a near-seven-figure agency using Lunch & Learns — without spending a dollar on ads
The 12-month Playground Plan framework — so you leave with a clear, actionable road map, not just inspiration
This Book Is For You If...
You're tired of feeling like your business only grows when you're pushing it
You want to build real referral systems instead of hoping clients mention you
You have a solid book of business but suspect there's more revenue in it you haven't
touched
You're newer to the industry and want to build it right from the start
You want your business to feel more like something you own — and less like something that owns you
This Book Is NOT For You If...
You're looking for a shortcut that replaces hard work
You want overnight results without building real systems
You don't serve clients in the insurance industry
Meet Your Author:
Alex Branning
Alex Branning is an insurance marketing specialist and the founder of Agent CRM, a platform built specifically to help insurance agents attract clients, keep them, and grow through referrals.
Over the past several years, Alex has worked directly with thousands of insurance agents across every product line — life, Medicare, P&C, final expense, annuities — helping them build more sustainable, referral-driven businesses.
The Insurance Playground is the exact framework he uses with his own clients, built around one simple idea: the agents who build the strongest businesses don't just chase leads. They build playgrounds.
ALEX IS FEATURED IN:
A Complete Roadmap - From the Ground Up
The Insurance Playground is organized into six parts that build on each other. Here's what you'll work through:
Part One: The Big Idea
Stop running an assembly line. Understand what a playground is, why it works, and the simple three-part growth formula underneath everything.
Part Two: Build the Doors
Every major entry point available to insurance agents — paid ads, giveaway funnels, webinars, text-in campaigns, Lunch & Learns, and more. You'll choose the two that fit you.
Part Three: Build Retention
The systems that keep clients from quietly drifting away. Birthday messages, policy reviews, client events, cross-sell campaigns — built once, running always.
Part Five: Make It Run Without You
Automation, consistency, and the systems that keep working whether you're thinking about them or not.
Part Four: Build Referrals
Six specific referral strategies with step-by-step execution. Stop waiting for referrals to happen. Start building them in.
Part Five: Make It Run Without You
Part Two: Build the Doors
Every major entry point available to insurance agents — paid ads, giveaway funnels, webinars, text-in campaigns, Lunch & Learns, and more. You'll choose the two that fit you.
Part Four: Build Referrals
Six specific referral strategies with step-by-step execution. Stop waiting for referrals to happen. Start building them in.
Automation, consistency, and the systems that keep working whether you're thinking about them or not.
Part Six: Build Your Playground
Your personal 12-month plan. A quarterly road map. And one thing to do in the next 30 days to get started.
“One of the sharpest minds in the insurance industry.”
Foreword by Cody Askins:
"I've known Alex Branning for many years, and I can say with complete confidence that he is one of the sharpest minds in the insurance industry when it comes to marketing, technology, AI, and automation.
More importantly, Alex understands what agents actually need: more clients, better follow-up, stronger retention, and a business that doesn’t depend on chasing every opportunity.
When I have questions about where the industry is headed, he’s one of the first people I call. He sees connections most people miss and simplifies what feels complicated.
But what I respect most about Alex is not just his knowledge. It is his character. He is ethical, high-integrity, generous, and deeply committed to helping agents win the right way."
Read the full foreword inside the book.
Ready to Stop Chasing and Start Building?
Get your free copy of The Insurance Playground today. You just cover shipping. I'll do the rest.
Frequently Asked Questions
Want to know more about the Insurance Playground Book?
Is the book really free?
Yes. The book is 100% free. You only pay to cover shipping and handling. There's no catch, no subscription, and no hidden charge.
Why are you charging for shipping?
Printing and shipping a physical book costs real money. Rather than build the cost into some other product or upsell, we'd rather be direct: you pay for shipping, we pay for everything else. That's the deal.
Is this book relevant to my niche? (Medicare, P&C, life insurance, etc.)
Yes. The framework in this book has been applied by agents in every major product line — Medicare, life insurance, final expense, P&C, annuities. The principles are the same. The examples throughout the book cover multiple specialties.
How long does shipping take?
Your book ships within 3 business days and typically arrives in 5-7 business days depending on your location.
Do you ship internationally?
At this time we only ship to U.S. addresses.
What if I don't like the book?
Keep it. If you go through the book and don't feel it was worth your time, email us and we'll refund your $9.95 shipping — no questions asked.
One Book. One Framework.
A Business That Finally Feels Like It's Working.
Imagine having a lead coming in from a giveaway funnel you set up once. A referral from a partner relationship you built over lunch. A renewal call that books itself because your follow-up runs automatically. That's not a fantasy. That's a playground and it starts with this book.
Join 12,000+ agents who trust Alex
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© 2026 Alex Branning. All rights reserved.
Earnings Disclaimer: Results mentioned in this book are not typical and are not a guarantee of your results.